The wholesome technology company logo

We’re here to answer…

How do we live better with technology?

The web, smartphones and social media each promised to improve our lives. Each brought distraction, anxiety and withdrawal. Technologists have not yet worked out how to live well with technology.

We're trying to work that out.

We make our own ideas. And we help others make theirs.

The wholesome vows

1 Make technology that excites you
2 Give people agency, or make your values explicit
3 Human attention is precious, interfere with it respectfully, give it back readily
4 Avoid technologies causing negative implications to society or environment
5 No matter the customer, respect all humans implicated by your design

Our work

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A Chrome Extension giving you calm, mindful moments to reflect on your mood. Over time your emoji responses are collected for you (and for you alone) to review. Through regular practice you’ll begin to notice the nuances in your emotions developing greater self-awareness.


Humane Makers

Humane Makers is a monthly publication with practical tips on how to make technology in accordance with humane tech principles. Perfect for ethical designers, developers and product managers.


Mind The Scroll

Love it or loathe it, Instagram isn't going anywhere. Our Mind The Scroll account fights against Instagram addiction by posting a daily reminder to pause and assess whether you're scrolling intentionally or mindlessly. Put it down. Step away. Get on with your day.


The 2018 Digital Wellbeing Advent Calendar

For the 24 days up to Christmas 2018, we shared a new positive strategy on how to live well with the web, social media and your smartphone.

Humane tech london

Humane Tech London

Every other month we organise a night of talks and lively discussions about how we make technology work better for us. Talks range from ethical considerations and the digital attention crisis to building humane tech products and individual digital wellbeing. Join us.

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Part game, part real world sim. Your personal digital world keeping you accountable to your values.


Bank With A Conscience

We're moving toward a dangerous world with frictionless purchases, just a simple thought to consume anything. We advocate banks allow consumers be intentional in their spending by setting purchasing rules.

Ethical ads

Ethical Ad Network

A future advertising network empowering consumers to be the versions of the themselves they aspire to be.

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